Redefining Wine Culture For A New Generation Of Entrepreneurs
Wine has long been associated with sophistication, luxury, and elegance. But in recent years, it has also become a go-to beverage for young and seasoned demographics of all ages, experiences, and cultures. Whether it's a celebration, a business meeting, or simply a way to unwind after a long day jamming to A Fine Playlist, wine has become an integral part of the modern life.
Michael Lavelle Wines is one brand at the forefront of this cultural shift. Launched in June 2020, Michael Lavelle Wines is a Black-owned luxury private wine label founded by Howard University alum Aaron "Michael" Coad and Terrence "Lavelle" Low, along with sommelier Devin M. Kennedy and Brandon L. Crump. The founders recognized a void in the market for luxury wines marketed towards millennials and minority audiences and decided to take a creative license to develop a brand that fused their interests in wine, art, and education into a unique and disruptive wine label.
Each wine is crafted with precision and care, focusing on showcasing the unique terroir and characteristics of the grapes used. The brand currently offers two types of wines that are rich and complex. The Iris Zinfandel contains fresh blackberries, dark cherries, vanilla, and hints of cocoa. Iris rosé is on the palate, morello cherries, fresh raspberries, and white flowers that finish dry and with plenty of zip best paired with grilled fish and summer salads. Nonetheless, Michael Lavelle Wines is more than just a wine label. This brand seeks to educate and engage its customers in wine's rich history and culture.
One partner that has favored Michael Lavelle Wines achieve this goal is Fine Wine Series. More than just an experience, Fine Wine Series is a lifestyle brand that embodies excellence by embracing and amplifying the cultural love of luxe. Through experiences, content, and community, Fine Wine Series inspires a culture, revitalizing and redefining conventional wine-tasting festivals. Fine Wine Series has partnered with Michael Lavelle Wines in the past to provide events where wine enthusiasts and newbies can learn about wine and discuss several topics. On May 4, 2023 in New York City, Michael Lavelle partnered with Fine Wine Series for an exclusive wine tasting.
The partnership between Michael Lavelle Wines and Fine Wine Series is a testament to the growing popularity of wine among people of all backgrounds. In recent years, wine has become a staple at business meetings, networking events, and social gatherings. According to a survey by Wine Intelligence, the number of Americans who drink wine at least once a month has increased from 35% in 2005 to 45% in 2020. Wine has also become more popular among younger generations, with millennials and Gen Zers accounting for a growing percentage of wine drinkers.
So why has wine become such a popular beverage among entrepreneurs? For one, wine is a versatile and sophisticated drink that can be enjoyed in various settings, from casual happy hours to formal dinners. It's also a drink that is associated with relaxation, conversation, and enjoyment – all important elements of the entrepreneurial lifestyle. In addition, wine has been shown to have several health benefits, including reducing the risk of heart disease and certain cancers.
Michael Lavelle Wines and Fine Wine Series are redefining wine culture for a new generation of entrepreneurs. By creating luxury wine experiences that are both engaging and educational, these brands are inspiring a new wave of wine enthusiasts from all backgrounds. As the popularity of wine continues to grow, it's clear that this versatile and sophisticated beverage will remain a staple of the modern entrepreneurial lifestyle for years to come. Sign up for Fine Wine Series’ email list for invites to exclusive events.
